Cycles Africa doesn’t exist on its own as simply a way to make money. Our employees rely on us. Our customers, suppliers and our local community are all affected by what we do.

We believe strongly in maintaining effective, meaningful relationships with our employees, customers and suppliers.
It means we follow ethical responsibilities to our employees, customers, suppliers, community and the environment.

We are a Cycles Africa family, upholding family values.
We depend on, support and respect all our customers, suppliers and employees. We are all part of the greater cycling community.

Our values encompass:

Compassion –   To freely give our time, talents and resources to those in need without reservation or expectation.

Integrity –   To be the same person inside and out. All the time. Honest and fair with everyone, always telling the truth. Keeping our commitments and accepting responsibility for our actions.

Optimism –   We look to the future with a sense of purpose knowing that we can make a difference.

Individuality –   Life would be boring if we where all the same.

Knowledge –   Seeking knowledge begins with asking a question, then pursuing the answer.

Communication –   Imperative to working together to avoid stressful situations. Solving problems without blaming criticizing, and finding fault with each other.